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May Classic 5K

2010 May Classic 5KOne of the most popular 5K runs in the Tampa Bay area is the Tampa May Classic, benefitting the Child Abuse Council and St. John Greek Orthodox Day School.

NEA Group served as race management for the 2009 and 2010 runs, managing all fundraising, registration, event planning, marketing and promotion. A runner herself, NEA Group founder and principal Nicole Andriso implemented new aspects of the run that she knew would attract dedicated runners, including adding chip timers and working with local running groups to build the buzz. NEA Group worked with local graphic designers to create a new logo, t-shirts, advertising and marketing collateral. NEA Group also worked closely with the Hillsborough County Child Abuse Council to manage the traditional pre-race spaghetti dinner, post-race vendors and runners awards.

Under NEA Group management, the 2009 and 2010 May Classic runs attracted more than 1,000 runners and friends to Hyde Park Village.